AlleyWatch the largest organization focused on NYC Tech, in partnership with Marketing Architects celebrates the work of these individuals that serve as a catalyst for nextgen commerce innovation within the NYC Tech ecosystem.

The NYC E-Commerce Influencers on AlleyWatch is presented by Marketing Architects. Please take a minute to learn more about how to unleash the power of TV Advertising for your business with a partner that invests in your success.

Marketing Architects

Marketing Architects is an advertising agency with a 22-year history of helping companies reach major milestones. By investing our own capital into each TV campaign, we disrupt the high costs and low accountability of traditional agencies to move performance brands forward and company growth upward. Fast-growing brands such as Touch of Modern, Brandless, Coursera, and Simple Habit work with us to drive high-impact business results from TV.


Amish Jani

Firstmark Capital

Amish Jani is a Founder and Partner at Firstmark, one of the oldest venture firms in New York that launched its first fund in 2008. The success of Firstmark's early investments has fostered the rapid development of the NYC Tech ecosystem in the aftermath of the financial crisis., creating a fertile ground of startup activity in the city. Jani, a Wharton undergrad and MBA, is focused on internet investments across a wide spectrum, looking at opportunities with mobile, commerce, education, healthcare, and online marketing and infrastructure companies.
At Firstmark, Jani and his cofounder Rick Heitzman have raised a total of eight funds that exceed $1.5B AUM. Some of the firm's notable investments in the e-commerce and consumer marketplace verticals include Shopify, Bluecore, Brooklinen, Lot18, Airbnb, Pinterest, Upwork, Ro, and Hubble.
Firstmark is actually the spinoff of Pequot Ventures, the multibillion-venture arm of Pequot Capital Management that was established in the 1990s. Jani started his career in venture at Pequot in 2000 making him one of the longest-tenured venture capitalists in New York, quickly approaching the twenty-year mark. As NYC Tech enters its next phase in its evolution as an ecosystem, Amish Jani and Firstmark will be guiding and funding the next twenty years of growth.

How to Use TV to Drive Your Acquisition

What do you do when TV should be accelerating your online business, but it’s barely taking you past the starting line? Find out how DTC brand Touch of Modern worked with Marketing Architects to drive growth across their business by utilizing the television channel.