AlleyWatch the largest organization focused on NYC Tech, in partnership with Marketing Architects celebrates the work of these individuals that serve as a catalyst for nextgen commerce innovation within the NYC Tech ecosystem.

The NYC E-Commerce Influencers on AlleyWatch is presented by Marketing Architects. Please take a minute to learn more about how to unleash the power of TV Advertising for your business with a partner that invests in your success.

Marketing Architects

Marketing Architects is an advertising agency with a 22-year history of helping companies reach major milestones. By investing our own capital into each TV campaign, we disrupt the high costs and low accountability of traditional agencies to move performance brands forward and company growth upward. Fast-growing brands such as Touch of Modern, Brandless, Coursera, and Simple Habit work with us to drive high-impact business results from TV.


Ben Sun

Primary Venture Partners

There are a few people in New York that understand consumer-facing businesses better than Ben Sun, Cofounder and Partner at Primary Venture Partners. Starting his career in investment banking at Merrill Lynch, Sun quickly transitioned into an operator by founding Community Connect, a social networking company targeting niche communities in 1996. Radio One acquired the company in 2008.
After the acquisition, Sun realized "it's way easier being an investor than a CEO and launched LaunchTime, an early-stage investor and incubator focused on e-commerce and digital media companies, At LaunchTime, Sun wrote made an investment in the first round of Coupang, the e-commerce site that's been dubbed the Amazon of South Korea. Today, Coupang is valued at over $5B and has raised subsequent investment from Softbank, Blackrock, and Fidelity.
Sun joined forces with Brad Svrluga to found Primary Venture Partners in 2015 to build an NYC-focused early-stage fund that invests in NextGen Commerce and SaaS opportunities. Primary has focused on providing hands-on support to its portfolio companies and being the most helpful investors on a startup's cap table. Sun is responsible for the firm's investment in Jet.com (acquired by Walmart for $3.3B), his second unicorn investment. Sun has also led the company's investments in e-commerce companies that include Ollie, Penrose Hill, Pattern, Slice, and Package Free, as well as commerce infrastructure plays like BounceX and SelfMade.

How to Use TV to Drive Your Acquisition

What do you do when TV should be accelerating your online business, but it’s barely taking you past the starting line? Find out how DTC brand Touch of Modern worked with Marketing Architects to drive growth across their business by utilizing the television channel.