AlleyWatch the largest organization focused on NYC Tech, in partnership with Marketing Architects celebrates the work of these individuals that serve as a catalyst for nextgen commerce innovation within the NYC Tech ecosystem.

The NYC E-Commerce Influencers on AlleyWatch is presented by Marketing Architects. Please take a minute to learn more about how to unleash the power of TV Advertising for your business with a partner that invests in your success.

Marketing Architects

Marketing Architects is an advertising agency with a 22-year history of helping companies reach major milestones. By investing our own capital into each TV campaign, we disrupt the high costs and low accountability of traditional agencies to move performance brands forward and company growth upward. Fast-growing brands such as Touch of Modern, Brandless, Coursera, and Simple Habit work with us to drive high-impact business results from TV.


Brian Fenty


Brian Fenty is the CEO and Cofounder of TodaxTix, the leading mobile platform for theatrical tickets. With a background in consumer investment in private equity roles and as a Broadway producer, Fenty has been able to seamlessly merge these two worlds to build TodayTix to be the fastest growing platform in online ticketing. Launched in 2013, the platform has processed hundreds of millions of dollars of ticket transactions and essentially opened up Broadway and Off-Broadway, through technology, to a new generation - millennials.
The company sits on a mound of data that has never previously been collected at scale and uses this data to offer personalized discovery options and increase the relevancy of shows that appear in the app. The app offers last-minute tickets to live performances in over fifteen cities across the globe at substantial savings. Since its founding, the company has raised over $100M in funding from prominent investors that include Walden Venture Capital, Rubicon Venture Capital, TYLT Ventures, Great Hill Partners, SF Capital Group, Danny Meyer, and Scott Birnbaum.
Fenty has built TodayTix to make Broadway accessible to the masses through their phones, serving over 5M customers with a team of over 100 employees. The days of standing in line in Times Square at the TKTS booths to score affordable tickets are a thing of the past thanks to TodayTix.

How to Use TV to Drive Your Acquisition

What do you do when TV should be accelerating your online business, but it’s barely taking you past the starting line? Find out how DTC brand Touch of Modern worked with Marketing Architects to drive growth across their business by utilizing the television channel.