AlleyWatch the largest organization focused on NYC Tech, in partnership with Marketing Architects celebrates the work of these individuals that serve as a catalyst for nextgen commerce innovation within the NYC Tech ecosystem.

The NYC E-Commerce Influencers on AlleyWatch is presented by Marketing Architects. Please take a minute to learn more about how to unleash the power of TV Advertising for your business with a partner that invests in your success.

Marketing Architects

Marketing Architects is an advertising agency with a 22-year history of helping companies reach major milestones. By investing our own capital into each TV campaign, we disrupt the high costs and low accountability of traditional agencies to move performance brands forward and company growth upward. Fast-growing brands such as Touch of Modern, Brandless, Coursera, and Simple Habit work with us to drive high-impact business results from TV.


Chieh Huang


From teaching English in Rural Japan to being a corporate lawyer at Proskauer, these are just some of the things that Chieh Huang, the CEO and Cofounder of Boxed, did before the entrepreneurial bug hit him. His first venture was a mobile gaming studio called Astro Ape, which was acquired by Zynga in 2011; less than a year after it was founded. After spending two years at Zynga post-acquisition, Huang launched Boxed from the garage of his parent's home in New Jersey.
Boxed, the leading online wholesale club, has sold billions of dollars worth of merchandise and services customers across the country. Huang grew up shopping at wholesale clubs with his family but was shocked to find that these companies had not done two things - embraced the internet and had not built a presence in urban areas. He set out to change that to serve his personal need as he did not have the time nor a car to get out to the suburbs. He knew others were facing the same situation. Boxed has expanded from his parent's garage but the values that drove the initial growth have not changed.
The first generation entrepreneur has built Boxed with several customer and employee-centric policies that have improved the brand positioning and created loyalty amongst its growing employee and customer base. Some of these initiatives include subsidies for employee weddings, unlimited paternity, and maternity leave, and paying for employees' children's tuitions, handwritten notes, establishing a $500 emergency fund for workers, and rebates for customers for the pink tax. The company also requires every single employee, irrespective of title or pedigree, to work at the fulfillment center to unify the team and culture.
The company has raised just a tad under $250M in funding from prominent investors that include Bessemer Venture Partners, BoxGroup, Eniac Ventures, First Round Capital, FJ Labs, Founders Fund, GGV Capital, Greycroft, Lead Edge Capital, Max Ventures, and Social Starts. The last round came at a reported $600M+ valuation in 2018.

How to Use TV to Drive Your Acquisition

What do you do when TV should be accelerating your online business, but it’s barely taking you past the starting line? Find out how DTC brand Touch of Modern worked with Marketing Architects to drive growth across their business by utilizing the television channel.