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AlleyWatch the largest organization focused on NYC Tech, in partnership with Marketing Architects celebrates the work of these individuals that serve as a catalyst for nextgen commerce innovation within the NYC Tech ecosystem.

The NYC E-Commerce Influencers on AlleyWatch is presented by Marketing Architects. Please take a minute to learn more about how to unleash the power of TV Advertising for your business with a partner that invests in your success.

Marketing Architects

Marketing Architects is an advertising agency with a 22-year history of helping companies reach major milestones. By investing our own capital into each TV campaign, we disrupt the high costs and low accountability of traditional agencies to move performance brands forward and company growth upward. Fast-growing brands such as Touch of Modern, Brandless, Coursera, and Simple Habit work with us to drive high-impact business results from TV.
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Ellie Wheeler

Greycroft

With nearly a decade of experience investing in the New York innovation economy, Ellie Wheeler has had a bird's eye view into the growth of the nextgen commerce ecosystem in the city. A graduate of Harvard Business School and Georgetown University, Wheeler is a Partner at Greycroft's based in the firm's New York office. Wheeler's investment focus is across the digital ecosystem with a focus on B2B and B2C commerce and transactional opportunities and marketplaces.
Her track record is impressive. Some of the notable e-commerce companies in the Greycroft portfolio that Wheeler has directly worked with include BaubleBar, Cotopaxi, Cuyana, Down To Shop, Hubble, Thirty Madison, NuORDER, Penrose Hill, Blitsy (acquired by AC Moore), ELOQUII (acquired by Walmart), Plated (acquired by Albertsons).
Prior to joining Greycroft in 2011, Wheeler spent time investing at Cisco, Lowercase Capital with Chris Sacca, DN Capital, and Summit Partners.

How to Use TV to Drive Your Acquisition

What do you do when TV should be accelerating your online business, but it’s barely taking you past the starting line? Find out how DTC brand Touch of Modern worked with Marketing Architects to drive growth across their business by utilizing the television channel.
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