AlleyWatch the largest organization focused on NYC Tech, in partnership with Marketing Architects celebrates the work of these individuals that serve as a catalyst for nextgen commerce innovation within the NYC Tech ecosystem.

The NYC E-Commerce Influencers on AlleyWatch is presented by Marketing Architects. Please take a minute to learn more about how to unleash the power of TV Advertising for your business with a partner that invests in your success.

Marketing Architects

Marketing Architects is an advertising agency with a 22-year history of helping companies reach major milestones. By investing our own capital into each TV campaign, we disrupt the high costs and low accountability of traditional agencies to move performance brands forward and company growth upward. Fast-growing brands such as Touch of Modern, Brandless, Coursera, and Simple Habit work with us to drive high-impact business results from TV.


Eric Kinariwala


Not only are 7 out of 10 Americans taking prescription medication according to the Mayo Clinic, but also the per capita pharmaceutical spend in the US exceeds $1100 per annum. Serving this massive market is Capsule, the online pharmacy and delivery service that you'll recognize from the ubiquitous ads that are plastered all over the NYC subways and on the tops of thousands of NYC cabs.
Founder and CEO Eric Kinariwala founded Capsule in 2015 to leverage technology to rebuild the pharmacy industry. Starting his career at Bain Capital and Perry Capital, Kinariwala spent several years investing in the healthcare, retail, and technology spaces. But it was his personal experience with a headache and a corresponding trip to the pharmacy that led him to know the status quo was broken and he set out to redesign the pharmacy experience not only for the consumer but all stakeholders - doctors, hospitals, insurers, and manufacturers.
Today, your physician can electronically file a prescription and Capsule guarantees that you'll receive your medication delivered to you in under two hours in the city. The company's model allows consumers to chat with experienced pharmacists in person, by phone, SMS, chat, or email if you have any questions. The company is now expanding outside of the city to bring the customer-centric service nationwide.
Capsule is backed by investors that include TCV, Thrive Capital, Sound Ventures, Virgin Group, and Glade Brook Capital Partners and has raised $270M in funding over four rounds.

How to Use TV to Drive Your Acquisition

What do you do when TV should be accelerating your online business, but it’s barely taking you past the starting line? Find out how DTC brand Touch of Modern worked with Marketing Architects to drive growth across their business by utilizing the television channel.