AlleyWatch the largest organization focused on NYC Tech, in partnership with Marketing Architects celebrates the work of these individuals that serve as a catalyst for nextgen commerce innovation within the NYC Tech ecosystem.

The NYC E-Commerce Influencers on AlleyWatch is presented by Marketing Architects. Please take a minute to learn more about how to unleash the power of TV Advertising for your business with a partner that invests in your success.

Marketing Architects

Marketing Architects is an advertising agency with a 22-year history of helping companies reach major milestones. By investing our own capital into each TV campaign, we disrupt the high costs and low accountability of traditional agencies to move performance brands forward and company growth upward. Fast-growing brands such as Touch of Modern, Brandless, Coursera, and Simple Habit work with us to drive high-impact business results from TV.


Fayez Mohamood


Using AI to quickly, efficiently, and accurately understand the science of behavior when it comes to customer interactions is driving the growth of e-commerce and retail. Fayez Mohamood, CEO and Cofounder of Bluecore, the AI-driven retail marketing company, is one of the leading minds driving the use of AI in retail in a meaningful way. Working with over 400 brands, Bluecore's solution provides retailers with the ability to create personalized campaigns based on analysis of millions of data points. The company's first-party data assets, through its retail clients, contains more than 400 million individual customer IDs.
Bluecore's retailers have over 125 million products in their collective catalogs and each interaction by each customer is tracked using Bluecore's platform. This information is then available for personalization. With Mohamood at the helm, Blucore has raised $63.2M in total funding with investors like Techstars, Right Side Capital Management, Norwest Venture Partners, Felicis Ventures, and FirstMark on the cap table.
Born in Qatar to Indian parents, Mohamood has made diversity and inclusion at the forefront of Bluecore's mission. 44% of the executive team is comprised of women while 67% of the companies 150+ employees are also women. Prior to cofounding Bluecore, Mohamood founded marketing automation platform TriggerMail, and Gameday Tycoon, and Sponty. A trained computer and electrical engineer, he started his career designing microprocessors for AMD.

How to Use TV to Drive Your Acquisition

What do you do when TV should be accelerating your online business, but it’s barely taking you past the starting line? Find out how DTC brand Touch of Modern worked with Marketing Architects to drive growth across their business by utilizing the television channel.