AlleyWatch the largest organization focused on NYC Tech, in partnership with Marketing Architects celebrates the work of these individuals that serve as a catalyst for nextgen commerce innovation within the NYC Tech ecosystem.

The NYC E-Commerce Influencers on AlleyWatch is presented by Marketing Architects. Please take a minute to learn more about how to unleash the power of TV Advertising for your business with a partner that invests in your success.

Marketing Architects

Marketing Architects is an advertising agency with a 22-year history of helping companies reach major milestones. By investing our own capital into each TV campaign, we disrupt the high costs and low accountability of traditional agencies to move performance brands forward and company growth upward. Fast-growing brands such as Touch of Modern, Brandless, Coursera, and Simple Habit work with us to drive high-impact business results from TV.


Ilir Sela


If you think about your favorite slice of pizza, chances are that it comes from a local mom and pop pizzeria. Most of these local shops are paying closer attention to sourcing local fresh ingredients and perfecting their sauce rather than leveraging technology effectively for their businesses. The growth of delivery and ordering platforms have meant more revenue for many pizzerias but at a significant cost, where often they are paying fees of up to 30% of the price of an order.
Ilir Sela, CEO and Founder, of Slice knew that this would not be sustainable for the long term. The US pizza market is $45B and local operations count for 62% of the market. When Sela's parents and close associates asked for help in digitizing their menus and then inquired about online ordering options for their pizzerias, Sela had his ìAHAî moment. The Staten Island native launched Slice in 2010, after selling his first company Nerd Force, to formalize the work he was doing for his family and friends.
Today, users on the platform can order pizza through the Slice app from over 11,000 pizzerias in over 2000 cities across the entire United States. For pizzeria owners, Slice is an easy-to-use seamless platform that brings their cherished offerings to the masses through the power of the internet, handling order, payment, and customer service. Slice charges a mere $1.95 per order to restaurants, a night and world difference between the various percentages that the typical food delivery platforms charge.
Slice's success didn't happen overnight. Sela for the first several years operated the business alone, manually calling in orders, and building up the brand and restaurants on the platform. In 2015, the company's bootstrapped efforts started gaining momentum and Sela secured a seed investment. Since, Sela has grown the team to over 500 and has closed additional investment from investors that include RiverPark Ventures, GGV Capital, and Primary Venture Partners.

How to Use TV to Drive Your Acquisition

What do you do when TV should be accelerating your online business, but it’s barely taking you past the starting line? Find out how DTC brand Touch of Modern worked with Marketing Architects to drive growth across their business by utilizing the television channel.