AlleyWatch the largest organization focused on NYC Tech, in partnership with Marketing Architects celebrates the work of these individuals that serve as a catalyst for nextgen commerce innovation within the NYC Tech ecosystem.

The NYC E-Commerce Influencers on AlleyWatch is presented by Marketing Architects. Please take a minute to learn more about how to unleash the power of TV Advertising for your business with a partner that invests in your success.

Marketing Architects

Marketing Architects is an advertising agency with a 22-year history of helping companies reach major milestones. By investing our own capital into each TV campaign, we disrupt the high costs and low accountability of traditional agencies to move performance brands forward and company growth upward. Fast-growing brands such as Touch of Modern, Brandless, Coursera, and Simple Habit work with us to drive high-impact business results from TV.


Jeff Brooks


You've seen the clever ads on the subway from Casper, one of the original direct-to-consumer mattress companies that disrupted the mattress business, bringing transparency to a historically notorious and opaque industry. Jeff Brooks, the Chief Marketing Officer of Casper, is one of the reasons why. Brooks, a 25-year agency veteran, leads the acquisition, retention, communications, analytics, content, and marketing teams at the company. As the online mattress wars heat up, these areas are more and more critical to Casper's continued success.
Since Brooks joined the Casper team, the company has expanded to brick and mortar locations to allow customers to try out the product before purchasing it with plans to open up 200 stores and Casper expanded its product offering to include pillows, bed frames, bedding, and glow lights. Brooks is leading the charge as Casper builds itself as an end-to-end sleep company; not just an online mattress retailer.
Prior to joining Casper, Brooks served as the President and CMO of Huge and was the Chief Commercial Officer at MDC Media Partner's Assembly, helping to launch and grow the agency to a $3 billion/year business. With C-level roles under his belt at leading advertising agencies M&C Saatchi, Havas, and Proximity, Brooks now focuses on driving Casper's mission to establish sleep as a lifestyle.

How to Use TV to Drive Your Acquisition

What do you do when TV should be accelerating your online business, but it’s barely taking you past the starting line? Find out how DTC brand Touch of Modern worked with Marketing Architects to drive growth across their business by utilizing the television channel.