AlleyWatch the largest organization focused on NYC Tech, in partnership with Marketing Architects celebrates the work of these individuals that serve as a catalyst for nextgen commerce innovation within the NYC Tech ecosystem.

The NYC E-Commerce Influencers on AlleyWatch is presented by Marketing Architects. Please take a minute to learn more about how to unleash the power of TV Advertising for your business with a partner that invests in your success.

Marketing Architects

Marketing Architects is an advertising agency with a 22-year history of helping companies reach major milestones. By investing our own capital into each TV campaign, we disrupt the high costs and low accountability of traditional agencies to move performance brands forward and company growth upward. Fast-growing brands such as Touch of Modern, Brandless, Coursera, and Simple Habit work with us to drive high-impact business results from TV.


Marc Lore

Walmart eCommerce

Marc Lore is the President and CEO of Walmart eCommerce in the US - an impressive title in and of itself. However, it's the path that Lore, a serial entrepreneur, took to get there that's even more impressive. Lore along with his childhood friend Vinit Bharara founded Quidsi, the parent company to Diapers.com. Amazon acquired the company for a cool $545M in 2011.
After two years at Amazon, in late 2013 Lore left Amazon to build his next venture Jet, an e-commerce destination positioned to be a direct competitor to Amazon and wholesale clubs like Costco. Lore was able to raise an impressive $200M+ for the company prior to its launch. Jet offered a new optimized pricing model to benefit both merchants and online shoppers by offering several types of pricing based on factors like quantity purchased, method of payment, and waiver of return rights. This model had never been used before in e-commerce at this scale. In its first year, Jet sold over $1B worth of merchandise. After 15 months, the company was acquired by Walmart for an even cooler $3.3B; $3B in cash and $300M in stock, yielding a very healthy return for early investors which included NYC venture firms Bain Capital Ventures, Primary Venture Partners, Thrive Capital, and Citi Ventures.
Upon the acquisition, Lore joined Walmart to lead its US e-commerce operations. Under Lore's stewardship, Walmart has acquired several digital-first brands to bolster its e-commerce growth including Bonobos, ELOQUII, and Bare Necessities. Lore also oversees Walmart Labs, the tech-focused division of Walmart that builds, invests in, and acquires technology to support Walmart's e-commerce infrastructure.

How to Use TV to Drive Your Acquisition

What do you do when TV should be accelerating your online business, but it’s barely taking you past the starting line? Find out how DTC brand Touch of Modern worked with Marketing Architects to drive growth across their business by utilizing the television channel.