AlleyWatch the largest organization focused on NYC Tech, in partnership with Marketing Architects celebrates the work of these individuals that serve as a catalyst for nextgen commerce innovation within the NYC Tech ecosystem.
The NYC E-Commerce Influencers on AlleyWatch is presented by Marketing Architects. Please take a minute to learn more about how to unleash the power of TV Advertising for your business with a partner that invests in your success.
Marketing Architects is an advertising agency with a 22-year history of helping companies reach major milestones. By investing our own capital into each TV campaign, we disrupt the high costs and low accountability of traditional agencies to move performance brands forward and company growth upward. Fast-growing brands such as Touch of Modern, Brandless, Coursera, and Simple Habit work with us to drive high-impact business results from TV.
65% of women in the US wear clothing sizes 14 through 24, a segment of the fashion industry that represents a $17.5B per annum market. But that $17.5B is only 16% of the total spend on women's clothing.
Mariah Chase, the CEO of ELOQUII and a noted expert in fashion, retail, and digital commerce, is on a mission to provide fast-fashion to this underserved market. ELOQUII was initially launched by fashion brand The Limited in 2011 and later closed when the parent company restructured. Chase was recruited as CEO, by former employees that had worked on the brand, to re-open and revitalize the brand as an independent direct-to-consumer brand following an outcry from the plus-size community in 2013. Last year, Chase led the sale of the ELOQUII to Walmart for a reported $100M.
Intensely focused on customer engagement, under Chase's direction, ELOQUII pioneered several technologies and channels such as strengthening customer relationships through personalized messaging, data-based marketing, and cart abandonment reminders that are now omnipresent in the e-commerce customer experience. With Chase at the helm, ELOQUII raised a total of $21M in funding from investors that include Greycroft, FJ Labs, Acton Capital Partners, Grace Beauty Capital, Female Founders Fund, Max Ventures, Blue Sky Private Equity, HDS Capital, and Karlani Capital.
ELOQUII wasn't Chase's first entrepreneurial venture. A repeat entrepreneur, prior to ELOQUII, she cofounded Send the Trend, an e-commerce site for personalized accessories that was acquired by QVC in 2012. The Harvard graduate started her career in various business roles both in-house at and working with leading accessory and fashion brands that include Jimmy Choo, Cole Haan, David Yurman, and John Hardy.
What do you do when TV should be accelerating your online business, but it’s barely taking you past the starting line? Find out how DTC brand Touch of Modern worked with Marketing Architects to drive growth across their business by utilizing the television channel.