AlleyWatch the largest organization focused on NYC Tech, in partnership with Marketing Architects celebrates the work of these individuals that serve as a catalyst for nextgen commerce innovation within the NYC Tech ecosystem.

The NYC E-Commerce Influencers on AlleyWatch is presented by Marketing Architects. Please take a minute to learn more about how to unleash the power of TV Advertising for your business with a partner that invests in your success.

Marketing Architects

Marketing Architects is an advertising agency with a 22-year history of helping companies reach major milestones. By investing our own capital into each TV campaign, we disrupt the high costs and low accountability of traditional agencies to move performance brands forward and company growth upward. Fast-growing brands such as Touch of Modern, Brandless, Coursera, and Simple Habit work with us to drive high-impact business results from TV.


Rodney Manzo


While most e-commerce companies that are making headlines are direct-to-consumer, front-of-the-house operations, there is an entire aspect of building a successful e-commerce business that often gets overlooked - the supply chain. In a world where Amazon will sell you virtually anything and ship it to you in two days, any brand that wants to make an impact needs to be fast and efficient. Rodney Manzo, the Founder and CEO of Anvyl, understands the importance of an evolving e-commerce supply chain better than anyone else.
Manzo has built more than 15 years of experience in supply chain management starting at his time in the Army to roles at Apple and Harry's. Manzo has built solutions that resulted in multimillion dollars savings and he is bringing that knowledge to modern brands that are focused on delivering solid customer experience through a managed and transparent supply chain. Launched in 2017, Anvyl is an end-to-end management tool and production hub that enables companies to optimize and manage all aspects of the supply chain.
E-commerce companies must be agile and capable of anticipating change from all the data-driven insights that are being religiously tracked, even when your supplier or manufacturing may be operating on a paper/pencil, fax machine, or simple spreadsheet model. Anvyl's platform was built with design in mind, make it easy to use for all relevant stakeholders. The company counts popular direct-to-consumer brands like hims, Swell, Lola, and Harry's as loyal customers where bloated solutions like SAP and Netsuite just don't make sense. The company has raised a total of $11.8M in funding and is backed by investors that include First Round Capital, Redpoint, Dan Rose, Kevin Ryan, Shan-Lyn Ma, and Ben Kaufman.
Direct-to-consumer founders in NYC and across the US can now rest assured that managing the supply chain is something that they can take off their plate thanks to Anvyl.

How to Use TV to Drive Your Acquisition

What do you do when TV should be accelerating your online business, but it’s barely taking you past the starting line? Find out how DTC brand Touch of Modern worked with Marketing Architects to drive growth across their business by utilizing the television channel.