AlleyWatch the largest organization focused on NYC Tech, in partnership with Marketing Architects celebrates the work of these individuals that serve as a catalyst for nextgen commerce innovation within the NYC Tech ecosystem.

The NYC E-Commerce Influencers on AlleyWatch is presented by Marketing Architects. Please take a minute to learn more about how to unleash the power of TV Advertising for your business with a partner that invests in your success.

Marketing Architects

Marketing Architects is an advertising agency with a 22-year history of helping companies reach major milestones. By investing our own capital into each TV campaign, we disrupt the high costs and low accountability of traditional agencies to move performance brands forward and company growth upward. Fast-growing brands such as Touch of Modern, Brandless, Coursera, and Simple Habit work with us to drive high-impact business results from TV.


Rohan Deuskar


It's no longer about having an e-commerce presence. The conversation has swiftly moved to having the right e-commerce experience - an experience that is personalized and engaging for consumers. Brands and retailers need solutions to manage their growing e-commerce channels and Rohan Deuskar, the Founder and CEO of Stylitics, is the secret weapon that the retail industry turns to optimize their online presences.
Launched in 2011, Stylitics, at its core, is a styling technology platform that enables retailers to deliver relevant outfit recommendations across all channels using a blend of machine learning, trend forecasting, data, algorithms, and stylists. The platform takes previously manual and tedious processes and replaces them with an end-to-end solution that not only saves times but also comes at a fraction of the cost. Powering the recommendation portion of over 150 retail experiences, the platform is used by more than 40M people monthly. Chances are you have interacted with Stylitics and not even known it as the platform is integrated with big-name retailers such as Ann Taylor, Banana Republic, Calvin Klein, Kohl's, Gap, and Macy's.
Deuskar, a Wharton MBA, is a noted expert in retail technology and was selected by the City of New York for its inaugural class of NYC Fashion Fellows. Under Desuskar's leadership, Stylitics has contributed to hundreds of millions of dollars in increased attributable revenue for the company's clients. Stylitics has raised slightly over $21M in funding and is backed by investors that include PeakSpan Capital, Trestle, Lighter Capital, and HDS Capital.

How to Use TV to Drive Your Acquisition

What do you do when TV should be accelerating your online business, but it’s barely taking you past the starting line? Find out how DTC brand Touch of Modern worked with Marketing Architects to drive growth across their business by utilizing the television channel.