AlleyWatch the largest organization focused on NYC Tech, in partnership with Marketing Architects celebrates the work of these individuals that serve as a catalyst for nextgen commerce innovation within the NYC Tech ecosystem.
The NYC E-Commerce Influencers on AlleyWatch is presented by Marketing Architects. Please take a minute to learn more about how to unleash the power of TV Advertising for your business with a partner that invests in your success.
Marketing Architects is an advertising agency with a 22-year history of helping companies reach major milestones. By investing our own capital into each TV campaign, we disrupt the high costs and low accountability of traditional agencies to move performance brands forward and company growth upward. Fast-growing brands such as Touch of Modern, Brandless, Coursera, and Simple Habit work with us to drive high-impact business results from TV.
There is no daily habit that is ingrained into to you from a younger age than brushing your teeth; making it a very large total addressable market. The global toothbrush market is estimated to be $4.4B per annum, growing at approximately 7% a year. Simon Enever, the CEO and Cofounder, of quip is poised to capitalize on this opportunity.
An industrial designer by trade, British-born Enver cofounded quip in 2014 to redefine the oral care experience. Quip offers a sleek direct-to-consumer subscription service that delivers toothbrushes and brush head replacements. The experience is more of what you would expect from Apple than Crest. The company has been forward-thinking in disrupting an industry that has been overlooked by innovation historically. The company launched a dental tech-focused venture studio, has acquired a dental insurer to make access to oral care affordable, and developed a platform to connect subscribers with a professional dental network, yielding significant data points and user behavior profiles in the process.
The company has over 1M subscribers and has raised $60M in funding from investors that include Sherpa Capital, Brainchild Holdings, TriplePoint Capital, and celebrity investors Demi Lovato, Rosario Dawson, and Baron Davis. In the last year, the company expanded to include a children's offering and inked a partnership with Target to provide quip toothbrushes in brick and mortar locations. With Enever at the helm, the company has also expanded its footprint in Brooklyn and now has close to 150 employees.
What do you do when TV should be accelerating your online business, but it’s barely taking you past the starting line? Find out how DTC brand Touch of Modern worked with Marketing Architects to drive growth across their business by utilizing the television channel.