AlleyWatch the largest organization focused on NYC Tech, in partnership with Marketing Architects celebrates the work of these individuals that serve as a catalyst for nextgen commerce innovation within the NYC Tech ecosystem.
The NYC E-Commerce Influencers on AlleyWatch is presented by Marketing Architects. Please take a minute to learn more about how to unleash the power of TV Advertising for your business with a partner that invests in your success.
Marketing Architects is an advertising agency with a 22-year history of helping companies reach major milestones. By investing our own capital into each TV campaign, we disrupt the high costs and low accountability of traditional agencies to move performance brands forward and company growth upward. Fast-growing brands such as Touch of Modern, Brandless, Coursera, and Simple Habit work with us to drive high-impact business results from TV.
In this day and age, you can do just about anything online and that includes shopping for an engagement ring. 90% of engagement ring research happens online but only 10% of rings are purchased through the internet. Slisha Kankariya, the cofounder and CMO of With Clarity, bridges that gap. With Clarity became the fastest growing online engagement ring company with 2018 revenues approaching $20M from $2M the year prior.
The company, at its core, brings the engagement ring shopping experience into the modern era with its direct-to-consumer try-on at home engagement ring service. Incorporating technology into the experience, With Clarity lets you customize your ring from a selection of bands, shapes, sizes, materials, and even specific diamonds. Since each piece is custom, there is an infinite number of choices to satisfy your preferences. When you are done choosing the ring of your dreams, you can get a 3D printed replica ring to see how the ring will feel and look. A visit to the company's site confirms the user experience that With Clarity offers is unlike any other shopping experience for jewelry. A diamond is forever; isn't it worth a test drive fueled by transparent technology versus opaque diamond dealings with ridiculous markups?
Kankariya started With Clarity with her husband, Anub Shah, who is a certified gemologist and third-generation diamond cutter. Since its founding in 2013, the company has raised a total of $6M in funding backed by investors that include Plug and Play, Right Side Capital Management, ff Venture Capital, and Entrepreneurs Roundtable Accelerator. Kankariya is no stranger to the wedding industry. Prior to founding With Clarity, she was an E-Commerce Marketing Associate at XO Group, the parent company to the Knot.
What do you do when TV should be accelerating your online business, but it’s barely taking you past the starting line? Find out how DTC brand Touch of Modern worked with Marketing Architects to drive growth across their business by utilizing the television channel.