AlleyWatch the largest organization focused on NYC Tech, in partnership with Marketing Architects celebrates the work of these individuals that serve as a catalyst for nextgen commerce innovation within the NYC Tech ecosystem.
The NYC E-Commerce Influencers on AlleyWatch is presented by Marketing Architects. Please take a minute to learn more about how to unleash the power of TV Advertising for your business with a partner that invests in your success.
Marketing Architects is an advertising agency with a 22-year history of helping companies reach major milestones. By investing our own capital into each TV campaign, we disrupt the high costs and low accountability of traditional agencies to move performance brands forward and company growth upward. Fast-growing brands such as Touch of Modern, Brandless, Coursera, and Simple Habit work with us to drive high-impact business results from TV.
Anyone who has experienced a move in New York knows what a pain point it can be to have transition furniture that may or may not fit your new digs. Ikea partially solved this by offering cheap affordable furniture items that were essentially disposable because the quality didn't always ensure that your furniture would survive a move. But at a certain point in life for New Yorkers, Ikea furniture should no longer be a viable option. Stephen Kuhl, Cofounder and CEO of Burrow, set out to offer a line of modular, customizable furniture that is aesthetically pleasing without breaking the bank that can handle the most difficult of all moves.
Founded in 2016, Burrow currently offers a line of couches and other seating options that can be customized in terms of appearance and size, with plans to expand to other areas of the furniture market. All of Burrow's products are shipped to a customer's door in modular boxes, which saves a tremendous amount on shipping and these savings are passed on to the consumer - not to mention there's no standard retail market up from all the players in the conventional furniture supply chain. The couches can be assembled AND taken apart in minutes - something that has not been available in an industry that hasn't benefitted from any innovation in years.
Under Kuhl's direction, the company has moved its manufacturing from Mexico to the US and plans to open up more manufacturing facilities. The company operates two offline locations - one in Soho and another in Chicago where consumers can try out and sit on the couches. Backed by some prominent venture firms and angels that include Y Combinator, NEA, Cyrus Massoumi, and Justin Kan, Burrow is redefining what it means to own furniture.
What do you do when TV should be accelerating your online business, but it’s barely taking you past the starting line? Find out how DTC brand Touch of Modern worked with Marketing Architects to drive growth across their business by utilizing the television channel.