AlleyWatch the largest organization focused on NYC Tech, in partnership with Marketing Architects celebrates the work of these individuals that serve as a catalyst for nextgen commerce innovation within the NYC Tech ecosystem.

The NYC E-Commerce Influencers on AlleyWatch is presented by Marketing Architects. Please take a minute to learn more about how to unleash the power of TV Advertising for your business with a partner that invests in your success.

Marketing Architects

Marketing Architects is an advertising agency with a 22-year history of helping companies reach major milestones. By investing our own capital into each TV campaign, we disrupt the high costs and low accountability of traditional agencies to move performance brands forward and company growth upward. Fast-growing brands such as Touch of Modern, Brandless, Coursera, and Simple Habit work with us to drive high-impact business results from TV.


Steven Gutentag

Thirty Madison

Steven Gutentag is changing the way we treat chronic conditions like hair loss and migraines through Thirty Madison, the parent company to Keeps and Cove. The company's brands service patients through a modern telemedicine platform that connects the patient with doctors for virtual consultations leading to FDA-approved treatment plans. Medication is the delivered straight to the patient's door and Thirty Madison then manages ongoing treatment resulting in recurring revenue. Through its end-to-end approach, the company is redefining access to healthcare, in an era where it may take weeks or months to schedule just one of several appointments with a physician or specialist before you have a treatment plan in place. Over half of Thirty Madison's customers receive their diagnosis and plan within an hour.
Since the company's launch in 2018, Thirty Madison has served over 100,000 patients and that's just the beginning. 2 out of 3 men will experience hair loss before age 35 and 1 out of 7 people suffer from migraines. It's estimated that 150M Americans suffer from at least one chronic condition - a very large total addressable market that Thirty Madison is attacking. The company just introduced its third brand - Evens - for the treatment of acid reflux.
Gutentag, a repeat entrepreneur (he previously founded GetMaid; acquired by HomeJoy), has been able to raise funding from prominent investors that include Maveron, Northzone, Greycroft, Steadfast Venture Capital, and First Round Capital.

How to Use TV to Drive Your Acquisition

What do you do when TV should be accelerating your online business, but it’s barely taking you past the starting line? Find out how DTC brand Touch of Modern worked with Marketing Architects to drive growth across their business by utilizing the television channel.