AlleyWatch the largest organization focused on NYC Tech, in partnership with Marketing Architects celebrates the work of these individuals that serve as a catalyst for nextgen commerce innovation within the NYC Tech ecosystem.

The NYC E-Commerce Influencers on AlleyWatch is presented by Marketing Architects. Please take a minute to learn more about how to unleash the power of TV Advertising for your business with a partner that invests in your success.

Marketing Architects

Marketing Architects is an advertising agency with a 22-year history of helping companies reach major milestones. By investing our own capital into each TV campaign, we disrupt the high costs and low accountability of traditional agencies to move performance brands forward and company growth upward. Fast-growing brands such as Touch of Modern, Brandless, Coursera, and Simple Habit work with us to drive high-impact business results from TV.


Zachariah Reitano


The rise of New York's innovation economy has been headlined by several category-leading direct-to-consumer companies that have been able to successfully scale. However, Ro is one of the first NYC holding companies that is doing it across several brands.
Zachariah Reitano, Cofounder and CEO, founded Ro with Rob Schutz and Saman Rahmanian as a health technology company that provides personalized healthcare. Since its founding in 2017, Ro has built three end-to-end verticals - Roman (treatment of male sexual dysfunction), Rory (women's healthcare), and Zero (smoking cessation).
In all three businesses, patients can quickly and affordably discuss their treatment options with a licensed physician and then have the prescribed treatment filled with a few clicks. Through the multiple brands, Ro can shrewdly take advantage of shared services and resources like medical expertise, customer service, fulfillment, and e-commerce infrastructure - not to mention the potential for future cross-marketing and data opportunities. For example, the company has already built it's a proprietary physician EMR, pharmacy software, and pharmacy fulfillment center.
With Reitano at the helm, Ro has been able to attract some of the best physicians in the world, ranging former US Surgeon Generals to Medical Program Directors at prestigious universities, to serve as medical advisors to help make healthcare more accessible through technology.
Ro has been able to raise $176.1M with marquis investors like BoxGroup, FirstMark, General Catalyst, Initialized Capital, Slow Ventures, and Torch Capital. As the D2C boom continues in New York, Ro is well-positioned to truly capitalize on economies of scale through its family of a category of leading healthcare brands that are redefining how we approach medical treatment.

How to Use TV to Drive Your Acquisition

What do you do when TV should be accelerating your online business, but it’s barely taking you past the starting line? Find out how DTC brand Touch of Modern worked with Marketing Architects to drive growth across their business by utilizing the television channel.